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Serge Lutens is a multi-talented French artist, born in 1942, known for his work in fashion design, photography, filmmaking, and perfumery. He began his career as a hairstylist and makeup artist for high-fashion magazines in the 1960s before launching his own perfume brand in 2000, which is known for its unique, artistic "niche" fragrances. Lutens' work is often inspired by his travels, particularly to Morocco, and draws on his personal experiences and emotions